Experience

Staff Writer
Digital Health Insights
2023 - Present

Senior Copywriter
Moveo
2020 - 2022

Copywriter
One Medical Group
2016 - 2019

Skills

Education

B.A. English and Creative Writing
Columbia University

  • Compose compelling and original editorial and sponsored content for digital publication, including website articles, sponsored content, white papers, and case studies.

  • Analyze and report on content performance metrics and develop data-driven strategies to boost effectiveness and engagement, implementing SEO techniques that significantly enhance online authority and visibility.

  • Work with subject matter experts and translate complex information into accessible language, making intricate technology and health IT topics accessible for diverse target audiences.

  • Develop and optimize AI-generated content prompts to enhance the quality and relevance of outputs, ensuring alignment with editorial standards and audience engagement goals.

  • Transformed complex client briefs into compelling, on-brand copy, seamlessly integrating storytelling with data-driven insights to captivate target audiences and achieve marketing objectives.

  • Collaborated with creative teams and key stakeholders, including art directors, designers, and account managers to develop strategic and compelling copy, ensuring alignment with client objectives and brand tone.

  • Led copywriting projects from inception to completion, ensuring all deliverables met brand guidelines, client objectives, and project deadlines, while maintaining a high standard of creative excellence and consistency.

  • Managed junior copywriters and freelancers, providing constructive feedback and fostering an environment that encouraged innovation, creativity, and professional growth within the team.

  • Created high-quality, SEO-optimized content for web pages, blog posts, and social media, driving increased traffic and enhancing the Center’s visibility in the alumni entrepreneurship community.

  • Worked with design teams and senior leadership, including University President, to develop and launch the Center’s website, creating an inter-school connectivity resource that fueled the Center’s growth and success incubating more than 3,000 start-ups.

  • Analyzed content performance metrics, using data-driven insights to refine content strategies, improve engagement, and ensure that content resonated with the target audience.

  • Collaborated with the marketing and events teams to create promotional materials and content for workshops, webinars, and networking events, driving participation and enhancing community involvement.

  • Expertise in crafting and refining prompts for optimal AI performance

  • Proficiency in Python and SQL

  • Knowledge of relevant AI/ML libraries (TensorFlow, PyTorch)

  • Proven ability to navigate nuanced topics and maintain high editorial standards with large datasets

  • Crafted persuasive and impactful copy for digital, print, and experiential campaigns, enhancing One Medical's brand presence and effectively communicating its unique value propositions to diverse audiences.

  • Developed comprehensive messaging frameworks and storytelling strategies that significantly improved the effectiveness of B2B and B2C marketing communications, contributing to a notable increase in customer and patient engagement and retention.

  • Led the ideation and execution of high-profile marketing initiatives, including successful product launches and seasonal campaigns, which drove substantial growth in brand awareness and membership enrollment.

  • Consistently delivered high-quality content that aligned with One Medical’s voice and personality, coordinating  seamlessly with creative directors, designers, and marketing teams to ensure cohesive and compelling brand messaging across all media channels.